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Business · Student-owned business plan reasoning

Forecast, capacity and assumptions

Your forecast looks ambitious, but you never checked whether you could make that much.

A forecast is believable only if the business can deliver it. Work out the most the business can make in a week, then compare it with the forecast.

This lesson is part of student-owned business plan reasoning. It connects to checking numerical consistency for the wider plan.

How do I check a forecast against capacity?

Write the capacity as a chain of multiplications, then compare the total with the forecast.

  1. Output per batch.
  2. Batches per day the business can run.
  3. Days per week it operates.
  4. Weekly capacity = batch size × batches × days.

If the forecast is higher than the weekly capacity, the plan disagrees with itself.

Worked example: Aiman’s kuih stall, month 3

Aiman forecasts 90 boxes per week by month 3. One batch makes 20 boxes. His oven time allows 1 batch per day, on 4 school days each week.

Capacity. Weekly capacity = 20 × 1 × 4 = 80 boxes.

Gap. The forecast of 90 boxes is 10 above the capacity of 80. The plan cannot deliver as written.

Adjustment 1, lower the forecast. Plan for 80 boxes per week. This assumes no extra baking time.

Adjustment 2, raise capacity. Add one more baking day, making 5 days: 20 × 1 × 5 = 100 boxes. This assumes Aiman can bake on a fifth day, such as a Saturday.

Adjustment 3, add a helper. Two people bake 2 batches per day on 4 days: 20 × 2 × 4 = 160 boxes. This assumes a helper is available, a second batch can fit in the oven time, and ingredient costs rise.

Each adjustment works, and each has a different assumption. The plan should choose one and say why.

The mistake that costs marks

The common slip is writing a forecast from hope and never calculating capacity. The numbers look neat, and they disagree.

Step Wrong Right
Forecast 90 boxes per week 90 boxes per week
Capacity not calculated 20 × 1 × 4 = 80 boxes
Comparison not made forecast is 10 above capacity
Action none add a fifth baking day, with the assumption stated

A single line of capacity working turns a hopeful plan into a checkable one.

Check yourself

A juice stall has one machine that makes 15 cups each hour. The stall is open 5 hours a day. The owner forecasts 100 cups per day. Find the capacity and give two adjustments.

Answer

Capacity = 15 × 5 = 75 cups per day. The forecast of 100 is 25 above the capacity.

Adjustment 1: lower the forecast to 75 cups, assuming no extra hours.

Adjustment 2: open for 7 hours, giving 15 × 7 = 105 cups, assuming the owner can stay longer and the fruit supply lasts.

What to study next

Move on to explaining a risk response without promising success. The business case answer planner can help you lay out forecast, capacity and assumptions side by side.

For a teacher to check your numbers with you, see online one-to-one Business tuition.

Common questions

What is capacity in a business plan?

It is the most the business can produce or serve in a period, given its people, equipment, time and materials. A forecast above capacity cannot be delivered without a change.

Should the forecast or the capacity change?

Either can change, but say which and why. You can lower the forecast, raise capacity with extra hours or help, or do both. Each option has a cost or assumption attached.

Why state assumptions for a forecast?

A forecast is an estimate. The assumptions, such as the number of weekly orders and the price, tell the reader what must hold true for the estimate to work.

Can I show the working as a table?

Yes. A short table of hours, batch size and days is clear and quick to check. Show the multiplication that gives the weekly figure.

If your plan's numbers do not agree with each other, one-to-one Business lessons let a teacher trace each figure back to its assumption and find where the plan disagrees with itself.

  • Online one-to-one lessons for your child with an experienced teacher.
  • Your first class is a one-hour trial, from RM50. The fee is agreed before you book.
  • Happy with the teacher? Continue with lessons of about 1.5 hours. If not, ask for another teacher.