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English · Reading short texts

Finding purpose, audience and main message

You understand each sentence, but you cannot say what the whole text is trying to do.

Three questions help with most short texts: why was it written, who is it for, and what does it say overall? The answers are the purpose, the audience and the main message.

This lesson belongs to reading short texts. It comes first because every later question is easier once you know the text’s job.

How do the three differ?

Purpose is a verb: inform, warn, invite, persuade, thank. Audience is a group of people. Main message is a full idea in one sentence.

Ask them in order, and write a few words for each.

Worked example: a school notice

Text: “Dear parents and guardians, the school canteen will stop selling fried food from next Monday. Fruit and plain water will be offered instead. We hope this helps students make healthier choices.”

Question Answer Clue in the text
Purpose To inform (and explain) “will stop selling”, “We hope this helps”
Audience Parents and guardians “Dear parents and guardians”
Main message The canteen is changing its menu to healthier food The whole text, not one line

A supporting detail is “Fruit and plain water will be offered instead”. It supports the main message but does not cover the whole text.

The mistake that costs marks

The common slip is to choose a detail as the main message, because it sounds important. The answer is true, but too small.

Option Why it is wrong
“Fruit will be sold.” True, but only one detail
“Students like fried food.” Not stated in the text
“The canteen will sell healthier food from Monday.” Covers the whole text

The fix is a test: does the option cover every sentence? If not, it is a detail.

How does tone help?

Words like “hope” and “please” show a polite, friendly tone. Words like “must” and “forbidden” show a firm tone.

Tone shows how the writer feels about the audience, and that supports your answer on purpose.

Check yourself

Text: “Attention all Form 4 students! Sign up for the science fair before Friday. Prizes will be given for the best projects, so start planning today.” State the purpose, the audience and the main message.

Answer

Purpose: to invite and encourage, with a deadline. Audience: Form 4 students (“Attention all Form 4 students”). Main message: Form 4 students should sign up for the science fair before Friday, and prizes await the best projects.

What to study next

Go on to recognising paraphrase instead of identical words. Use the claim, evidence and revision desk to check your answers against the text. If you would like a teacher to read with you, see online one-to-one English tuition.

Common questions

What is the difference between purpose and main message?

Purpose is why the writer wrote: to inform, persuade, warn, invite or thank. Main message is what the text says overall. A notice may have the purpose of warning, and the message that the pool closes on Friday.

How do I find the audience?

Look at who the text speaks to: the pronouns, the tone and what it assumes they know. 'Dear members' and 'all residents' name an audience directly. Tone tells you whether the audience is formal, friendly or young.

Is the main message always in the first sentence?

It is often in the first or last sentence, but not always. Check that your idea covers the whole text. If it only covers one detail, it is a supporting detail, not the main message.

If you can explain every sentence but not the whole text, one-to-one English lessons let a teacher ask the purpose question on your own practice texts until the habit forms.

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