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Science · Chemistry in health contexts

Evidence or marketing claim? A test

An advert sounds convincing and the data table is there, but you cannot say what it proves.

A claim is supported only as far as the test compared the things named in it. Read the data, say what it shows, then say what the claim adds beyond it.

This lesson is part of chemistry in health contexts. It pairs well with the claim evidence revision desk.

How do I check a claim against data?

Ask three questions. What was compared? Was the test fair? Does the claim go beyond what was compared?

The third question catches overreaching claims, because a claim can name a comparison the test never made.

Worked example: Soap Z

An advert says: “Soap Z kills germs better than other soaps.” A school test pressed hands washed in either Soap Z or plain water onto agar plates and counted bacterial colonies after two days. Five plates were used for each.

Plate 1 2 3 4 5
Soap Z 12 9 15 10 14
Plain water 41 38 44 39 43

Means. Soap Z: (12 + 9 + 15 + 10 + 14) ÷ 5 = 60 ÷ 5 = 12 colonies. Plain water: (41 + 38 + 44 + 39 + 43) ÷ 5 = 205 ÷ 5 = 41 colonies.

Model answer. The mean colony count after Soap Z (12) is lower than after plain water (41), so in this test Soap Z reduced bacterial growth compared with plain water. The test did not include any other soap, so the claim that Soap Z works better than other soaps is not supported. This assumes the same contact time and the same hands for every plate.

The mistake that costs marks

Students copy the advert: “The data proves Soap Z kills germs better than other soaps”. The data sounds like the claim, but no other soap appears in the table.

Statement Supported by the table?
Soap Z gave fewer colonies than plain water Yes, 12 against 41
Soap Z is better than other soaps No, no other soap tested
Soap Z kills all germs No, colonies still grew

Check yourself

A second test compares Soap Z and Soap Y, with mean colony counts of 12 and 11. Does this show Soap Y is better?

Answer

Not reliably. The difference is 1 colony, which is small compared with the variation between plates in the first table, where Soap Z readings ranged from 9 to 15.

The data shows the two soaps gave similar results in this test. It would need more trials to show a difference.

What to study next

Continue with explaining medicine categories at curriculum level to build vocabulary. Then read recognising the limits of a classroom example.

For a teacher to go through claim-matching with you, see online one-to-one Science tuition.

Common questions

What makes a comparison fair?

Only one thing changes, and everything else is kept the same: the same amount, the same time, the same surface and repeated trials. If two things changed, you cannot tell which change caused the result.

What is a claim in this context?

A claim is a statement a seller or writer says is true, such as 'kills more germs'. Evidence is the data that may or may not support it.

How much should I write to evaluate a claim?

Match the marks. State what the data shows with numbers, then state what the claim says beyond the data. Two short statements can earn two marks.

Does an unsupported claim mean the product is bad?

No. An unsupported claim only means the test did not show it. The product may be fine, but the evidence given does not prove the claim.

If you can read the table but struggle to word what it proves, one-to-one Science lessons can practise claim-matching sentences on fresh data.

  • Online one-to-one lessons for your child with an experienced teacher.
  • Your first class is a one-hour trial, from RM50. The fee is agreed before you book.
  • Happy with the teacher? Continue with lessons of about 1.5 hours. If not, ask for another teacher.